Google Sitelink Update 2011

Google has taken another step towards better user search experience, now user can see important category pages from search results itself and would results in less bounce rate and better navigation of website from user perspective.

Now Webmasters can take a deeper look into website categories level and accordingly re arrange their staraergy based on user begaviour.

Till now there is no clear indication that what Google taken into account before showing sitelinks from a website, Yet using Google Webmaster, Webmaster can block some of the links appearing as sitelinks, but what they want to show as sitelinks, and what to do to show a particular page a sitelinks in results have certain doubts.

The Google Sitelinks help page explains with good information for Webmasters.

” The links shown below some sites in our search results, called sitelinks, are meant to help users navigate your site. Our systems analyze the link structure of your site to find shortcuts that will save users time and allow them to quickly find the information they’re looking for.

We only show sitelinks for results when we think they’ll be useful to the user. If the structure of your site doesn’t allow our algorithms to find good sitelinks, or we don’t think that the sitelinks for your site are relevant for the user’s query, we won’t show them. “

Earlier the sitelinks shows the webpages with plain texts without any description or URL associated with it. The below screenshot shows the New Sitelinks Format On Testing.

Google Sitelinks update August 2011